The Profit Rocket Playbook
… for UK Business Owners Who Want to Win More Business, Attract Better Customers... and Keep More of the Money They Earn.
Do you have a nagging feeling that you're leaving money on the table somewhere - you just can't pinpoint where?
Are you making finger-in-the-air pricing and investment decisions because there is no clear 12-month financial roadmap you can base your judgement calls on?
Do your best clients refer you regularly - or does finding new business need you to hustle every month?
Is your business running your life, and you wish you had more freedom?
If you answered "YES!" to one or more of these... you are in the right place.
Maybe you're turning over decent revenue; but not keeping enough of it...
Maybe you're winning clients, but not always the ones who pay well, refer freely, and never make your stomach drop when you see their name in your inbox ...
Maybe you've got a rough idea of where your business is heading but no real financial roadmap, meaningful targets, and no early warning system to catch potential issues before they become expensive problems.
Or maybe your business is doing fine - but "fine" wasn't the dream.
Your dream was freedom.
You started your business to fund your life - time, mind and money freedom.
The Profit Rocket Playbook is the guidance manual that shows you how - the playbook you deserved to have from day one.
My New Profit Rocket Playbook Reveals The 57 Proven Financial Growth Strategies My Clients Use Daily To Build Fulfilling Businesses That Fund The Life They Want!

Steph Rickaby FCCA
Grow Your Revenue.
Boost Profits.
Pay Yourself Well and Fund Your 'Bigger Than Numbers' Dreams.
Inside the Profit Rocket Playbook, You Will Receive My Tried-and-Tested...
Profit Multiplier Customer Audit
🌻Uncover the 20% of your clients who create 80% of your emotional costs, the 20% who generate 80% of your revenue, and how to refocus your time, energy, and marketing on your best 20% customer avatars who fuel your growth, so you stop having to work harder to start earning more.
Financial Growth Blueprint
🌻The 12-month financial roadmap that tells you where your business is going, how to set targets your whole team can buy into and achieve, and where to spot the warning signs that alert you to potentially expensive problems looming around the corner, so you always have your finger on the pulse, and make decisions you can trust.
Time, Mind and Money Freedom Formula
🌻The simple mindset and strategy shift that puts you firmly in the driving seat of your business, so your hard work finally delivers the rewarding life you hope for.
Referral Revenue Accelerator
🌻Turn every satisfied client into an active introducer, fix the reason why your happiest customers aren't referring you as often as they could, and the exact words to say that make asking for referrals feel natural and effortless, so you generate a steady stream of high-quality leads every single month.
Pricing for Profit System
🌻Identify the pricing gaps that could be silently costing your business thousands in lost revenue, so you can safely raise your prices to reflect what your value, trust, and expertise are actually worth to your best customers.

Hi, I'm Steph Rickaby FCCA - Chartered Certified Accountant, founder of Sunflower Accounts. For over 30 years I've been working on the ground with hundreds of UK business owners, helping them understand their numbers, challenge their thinking, and supporting them to build businesses that give them time, mind and money freedom.
I've seen what happens when a business owner finally understands that their low profit is the result of undercharging for years - and plugs that leak.
I've watched clients grow from sole trader to limited company, buy their dream homes, afford the brand-new business vehicles they never thought possible, and take their families on bucket list holidays.
I've spotted a £40,000 tax relief that had been quietly sitting unclaimed. I've helped business owners price themselves out of bad debt and into better clients. I've sat with people who were ready to give up - and shown them, with their own numbers, that they were far closer to their goals than they thought.
And I've experienced the other side too.
30 years ago, I was a single mum, on benefits, cutting coupons to afford essentials.
And now I’m the Managing Director of Sunflower Accounts, the accounting practice I founded in 2012.
My mission for The Profit Rocket Playbook is to ensure that you’re not losing ground because nobody has shown you the strategic fundamentals that separate businesses that thrive from businesses that just survive.
Inside The Profit Rocket Playbook, you will find the exact frameworks, tools and approaches my business owner clients use to grow...
Distilled into one practical resource so you can start building the life you want, TODAY!
“Steph and her team are hands down the best Accountants out there! Recently, Steph helped me forecast my finances to reach my goal of buying my dream house. We are so nearly there now!"
"The sign of a good Accountant is one who regularly saves you money. Great planning call with Steph today. Choosing Sunflower was the investment we have made in our business!"
"If your business was a car being driven at night, then Steph is the headlights! She guides your way, keeping you on the safest, smoothest and fastest route to success!"
Sunflower Accounts Ltd is a Company Registered In England and Wales.
Company Number 7894750.
VAT Number: 233 5425 27

“Building better lives: for you, our team and ourselves."